Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The 3 essential questions every blogger should answer
Any blogger — newbie or pro — should be able to answer these three essential questions about his or her blog.
5 questions that will make the most of your social media vacation
Do you suspect that taking a brief or extended break from the Internet would make you happier, smarter or taller? Tackle these 5 questions to get the most from your social media vacation.
10 challenging perspectives on social media & the Vancouver riots
The past week has been a laboratory in the power and limitations of online dialogue. While I have been troubled by the number of simplistic, hostile or unconsidered posts and comments about crowdsourcing the identification of rioters, I have more often been astounded...
Riot vigilantes speak for themselves
In the past couple of days I've heard from people who were initially enthusiastic about the crowdsourcing of rioter identification, but now see the concern with this kind of vigilantism. I'd love to take credit, but I'm not the most convincing voice in this argument....
Crowdsourced repression: Could it happen here?
The debate that is unfolding online about crowdsourced surveillance -- what Christopher Parson referred to as Vancouver's Human Flesh Search Engine -- rests on two implicit assumptions. It's time to get clear about what they are, so that people can talk more...