Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Lessons for online dating from offline marriage
Readers of this blog know that I am fascinated with online dating, probably the way that women who got married in the 50s were fascinated by the birth control pill. Like the pill, online dating has enabled a revolution in romantic and sexual behaviour, one that those...
8 ways iPhones and iPads affect family discipline
There's nothing like the beginning of a school year to illuminate gaps in your family's, um....discipline. After a couple of rocky weeks inspired us to take a closer look at our family's rhythms and regimes, I found myself noting the central role that iPhones and...
A visual glossary of Drupal field types
This post originally appeared on simcentre.ca. We are currently working with Affinity Bridge on a collaborative research project that has us deeply involved in the process of developing a website on the Drupal content management system (CMS) -- the same CMS that the...
The post-reading generation talks about the future of books
This post originally appeared on SIMCentre.ca. Today I got to be a (tweeting) fly on the wall in Jonathan Aitken's ebook design class. Somewhat to my amusement, Jonathan began by explaining how old people like us used to read in linear way, where you flip through...
How will computer use affect the way people are wired?
I just finished taking the Future of the Internet survey that is run by the Pew Research Center's Internet & American Life Project and Elon University's Imagining the Internet Center. One of the questions asked about the impact of technology use on the kids and...