Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Pastebin highlights the relationship between technology and political change
Today's New York Times has a must-read article by Noam Cohen about the role of Pastebin in Occupy Wall Street. Pastebin is a site that is primarily used by programmers; it's a way to store, share and retrieve snippets of code. You might use Pastebin to share the...
Imagining innovation in the Google era
Neal Stephenson has written an important essay, Innovation Starvation, which I discovered via Ron Burnett. In it he grapples with the decline in world-changing inventions, and focuses particularly on the potential role of science fiction as an inspiration for...
#RIPSteve
We live and love online because Steve Jobs saw that technology could satisfy not only our brains, but also our hearts. Read the rest in my blog post for Harvard Business Review, Steve Jobs, Father of Social Media.
Steve Jobs in 10 Infographics
Steve Jobs is the rare tech innovator who will be remembered as much for his aesthetics as for contributions to functionality. No wonder that so much of his legacy can be captured graphically: 1. The history For an at-a-glance overview of the intertwined histories of...
Can smartphones create stillness?
If you want to learn something about stillness, visit a kindergarten class. I spent about 45 minutes with Little Peanut and his classmates today, and it gave me a whole new perspective on quiet -- or the lack thereof. In the half-hour in which these 19 kids were in...