Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
10 myths about ethnography, from Tom Boellstorff
This post originally appeared on the SIM Centre website. There was a lot to love about anthropologist Tom Boellstorff's dynamic, thought-provoking keynote to the Association of Internet Researchers. But I figured that my design colleagues, many of whom use...
Social e-books as online communities, for AOIR 2011
Tomorrow I'm off to the conference of the Association of Internet Researchers, an event I've always wanted to attend and this time actually get to present to! I'm part of a session on Books and Publishing, where I will be talking about the e-book research I am now...
Pastebin highlights the relationship between technology and political change
Today's New York Times has a must-read article by Noam Cohen about the role of Pastebin in Occupy Wall Street. Pastebin is a site that is primarily used by programmers; it's a way to store, share and retrieve snippets of code. You might use Pastebin to share the...
Imagining innovation in the Google era
Neal Stephenson has written an important essay, Innovation Starvation, which I discovered via Ron Burnett. In it he grapples with the decline in world-changing inventions, and focuses particularly on the potential role of science fiction as an inspiration for...
#RIPSteve
We live and love online because Steve Jobs saw that technology could satisfy not only our brains, but also our hearts. Read the rest in my blog post for Harvard Business Review, Steve Jobs, Father of Social Media.