Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Self-publishing: 5 issues for authors to consider, from Amazon’s Jon Fine and Prof. Tim Laquintano
At the Merging Media conference today, we heard from Jon Fine, Amazon's Director of Author & Publisher Relations. Jon's talk reminded me of the terrific presentation I heard at AOIR from Tim Laquintano, a writing professor at Lafayette College who spoke about the...

Video: Social media, politics & the future of think tanks
Last month I had the opportunity to be part of a terrific day-long discussion on the future of think tanks, hosted by the Centre for International Governance Innovation (CIGI) as part of its 10th anniversary celebrations. I shared some of my thinking in a blog post...

What is Evernote, and how can it make you a social media power user?
Making effective use of social media isn't about which tools you use, which networks you join or how many followers you have. People who have made social media a valuable, joyful part of their professional and personal lives are people who have made a number of...
