Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
5 ways to maximize computer use — and happiness
Q: How many computers does it take to enjoy a relaxing evening at home? A: 7. Five to use simultaneously, a sixth to blog about how you're doing that, and a seventh to keep your spouse entertained while you do. Yeah, I know, it reads like a formulaic joke. But that...
Do ebooks help or hurt children’s literacy?
Print books may be under siege from the rise of e-books, but they have a tenacious hold on a particular group: children and toddlers. Their parents are insisting this next generation of readers spend their early years with old-fashioned books. This is the case even...
3 practices that restore the meaning of friendship on Facebook
Social Media Strategy: Make Your Own Romania
"Create a social media presence that highlights your expertise," I told a room full of entrepreneurs. "And that will do…
Trust, disclosure and social media
Two of the most frequent criticisms of social media hinge on the quality and quantity of information people disclosure through blogs, Twitter, Facebook and other social tools: Why does s/he think anyone cares? Asked about people who blog their latest meal, tweet their...