Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
For Harvard Business book: How do you reward yourself at work?
How do you reward or motivate yourself to complete a task or project? I'm tackling this question in one of my pieces for a forthcoming edition of Harvard Business Review's Getting the Right Work Done. And I'd love your help. Maybe you're the kind of person who takes a...
Does social media have to make you happy?
At Simply Zesty, Lauren Fisher asks a provocative question: why happiness? Her point is that social media is frequently challenged for its (purportedly) negative impact on happiness: What’s also strange, is the idea that social media in some way owes us happiness,...
How to find a great domain name (or Twitter handle)
For the National Geographic Assignment Blog: The Great Online Migration
In any migration, there are those who go ahead to settle the wilds, and those who linger to ensure that nothing gets left behind. While each of us now makes a different choice about how much of our lives to live online, those differences should not be turned into an...
Web Fuelled Business masters the physical logistics of going virtual
The entrepreneurs who participated in the Web Fuelled Business program this week are pushing past the limits of physical location. They are bricks-and-mortar shops that are using the web to attract local customers who would never find them on the street; they are...