Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
5 online calendars your family can’t live without
If you think online calendaring is for scheduling business meetings, appointments and the occasional lunch date, you're missing out. Online calendars can also be a great way to bring order to the chaos of family life -- if you create or subscribe to the essential...
Focus on your priorities with O.M.F.T.
Last night I was delighted to participate in a panel hosted by Canadian Women in Communications, speaking alongside Rebecca Bollwitt (aka Miss 604) and Gillian Shaw of the Vancouver Sun. CWC President Stephanie MacKendrick did a terrific job of eliciting our...
For Harvard Business book: How do you reward yourself at work?
How do you reward or motivate yourself to complete a task or project? I'm tackling this question in one of my pieces for a forthcoming edition of Harvard Business Review's Getting the Right Work Done. And I'd love your help. Maybe you're the kind of person who takes a...
Does social media have to make you happy?
At Simply Zesty, Lauren Fisher asks a provocative question: why happiness? Her point is that social media is frequently challenged for its (purportedly) negative impact on happiness: What’s also strange, is the idea that social media in some way owes us happiness,...
