Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Taking a Pinterest in Emily Carr University, in & out of the bathroom
Emily Carr University has birthed a couple of major obsessions for me over the past year. Online, I have explored ways to use Pinterest, an image curating site, thanks to Emily Carr student (now alum!) Samantha Lefort. Offline, I have delighted in our bathroom...
4 last-minute social media valentines
Congratulations to all those who woke up this morning with their Valentine's cookies baked, their kids' class valentine cards addressed and boxed, and a dinner reservation in place at the romantic restaurant of your choice. You have got your Valentine act together,...
6 qualities to look for in an online date or offline mate
[Online dating] sites tend to emphasize similarity on psychological variables like personality (e.g., matching extroverts with extroverts and introverts with introverts) and attitudes (e.g., matching people who prefer Judd Apatow’s movies to Woody Allen’s with people...
5 online calendars your family can’t live without
If you think online calendaring is for scheduling business meetings, appointments and the occasional lunch date, you're missing out. Online calendars can also be a great way to bring order to the chaos of family life -- if you create or subscribe to the essential...
Focus on your priorities with O.M.F.T.
Last night I was delighted to participate in a panel hosted by Canadian Women in Communications, speaking alongside Rebecca Bollwitt (aka Miss 604) and Gillian Shaw of the Vancouver Sun. CWC President Stephanie MacKendrick did a terrific job of eliciting our...