Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
How to crowdsource your Facebook Timeline
If you struggle to keep your Facebook Timeline dynamic and engaging, without creating what is simply a mirror of your Facebook or LinkedIn presence, the solution may not lie with you, but with your friends. For the past few months, I've been running a private...
The future of online nostalgia
Sometimes the only thing that makes the glitchiness of the Internet tolerable is the expectation that one day we will laugh nostalgically about the old days. Remember how we used to have iPads, but they couldn't see anything in Flash? Oh yeah -- FLASH!!! LOL Remember...
Online pickup, or online stalking? (From CBC Vancouver)
Finally, an online dating site that makes Plenty of Fish and Craigslist's Missed Connections look positively classy. My comments are included in the story that ran on CBC news tonight.
Social media opportunities for film and television
How can you conceive the social media project that will enrich your production company, broadcast network, film or TV show? That was the core question I spoke to today at Women in Film & Television Toronto, as part of their International Women in Digital Media...
Towards a geography of digital memory
I'm in Toronto for a lightning trip, speaking tomorrow at a luncheon hosted by Women in Film & Television. Tonight I'm staying at the Sutton Place Hotel, which puts me at the epicentre of memory for my first 25 years of life. From the east-facing window of my...