Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Help your kids learn with Etsy and the Maker Faire
Tonight Little Sweetie was thrilled to learn that she has been accepted into the Vancouver Maker Faire, a DIY festival we attended last year. She loved it, and immediately wanted to run her own booth, based on her Etsy store, 2 Dots 1 Symbol, which sells emoticon...
Tx is short for f*** you, not thank you
Today's practice: Write your thank yous instead of abbreviating them. Last night, I caught myself on the verge of a profound etiquette violation. A colleague had replied quickly and helpfully to an email I had sent, asking for information, and my breezy reply ended...
Meet Your Pinterest Customer
Pinterest is the social media darling of the month, growing madly and reported to be driving more traffic to third-party…
Stop blaming yourself for your kids’ challenges
Today's practice: Focus on healing your kids, not on figuring out how you've damaged them. In the past year a number of very important and dear people in our lives have started or grown their families in a way not everybody knows is possible: by adopting kids who have...
5 essential steps to online security
Today's practice: Tighten your online security. You'd think that writing a dissertation about political computer hacking would make a girl sensitive to the challenges of online security. And it has, up to a point. But I recently decided to up my level of tech...