Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
A download button that works
download Firefox immediately. Where will this madness lead? "Submit" buttons that submit your form, without asking you to please reformulate the syntax for your birthdate or street address? Help numbers that connect you with actual live helpful people? Fellow fans of...
Bad sharers
Looking for a snapshot of how the war against terrorism is hurting the Internet? Check out the letter that ran in the Circuits section of today's New York Times. To the Editor:''Where Good Wi-Fi Makes Good Neighbors'' (Oct. 21) did not take into account two serious...
Social capital for beginners
The Encyclopedia of Informal Information has a very nice overview of social capital. For anyone who wants a quick intellectual history of social capital as an idea, and a quick peek at some of the key findings to date, this is a great place to start.
The morning after the night before
Less than twelve hours since victory seemed uncertain, and the Bush camp is already spinning the heck out of its big victory. What I don't understand is why the media is swallowing the line about this being an historic victory. I just caught a CBC-Radio teaser,...
Blogging as an engagement tool
As posted to Cairns: The UK's Hansard Society has produced terrific research on e-democracy under the leadership of Prof. Stephen Coleman (also of the Oxford Internet Institute). This summer they released a paper that looks at how blogs can be a tool for democratic...