Tell Stories With Data

Whether you’re looking for clicks and mentions or authority and leads, nothing succeeds like data-driven content. From shareable infographics to in-depth reports, my data journalism helps businesses, non-profits and publications tell the data-driven stories that stand out from the pack.

Your data or mine?

With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.

Data drives conversations

My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.

The right form for your data-driven content

You can use data to power content like:

  • White papers, reports and ebooks that generate media attention and leads
  • Shareable infographics that present new insight
  • Blog posts in an authoritative voice
  • Presentations that make audiences take note
  • Social media shareables like charts or data factoids
Let's tell great stories together.

Data journalism for content marketing

Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.

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Power your content with data

Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Cisco product placement?

Cisco product placement?

by | May 9, 2005 |

On 24 tonight, in the face of a fictional denial-of-service attack, the fictional cyberwhiz of the fictional intelligence agency notes that they're in good shape because "the Cisco network is self-defending."

Tag-friendly Feedster

Tag-friendly Feedster

by | May 9, 2005 |

Since Technorati does not yet provide RSS feeds on its tag pages, I've been looking for an alternate way of subscribing to RSS feeds for particular blog categories/tags (the way I subscribe to del.icio.us tag feeds). The happy discovery is that Feedster supports...

Tag-friendly Feedster

Contentious » Furl and Del.icio.us: Almost Perfect Together

by | May 9, 2005 |

This blog post outlines one workflow for using Furl and del.icio.us togther, treating Furl as a personal archive and del.icio.us as a way of sharing resources. It’s an interesting reflection of the strengths and limitations of each tool: Furl is certainly a better option for archiving and retrieval purposes, while del.icio.us is far more powerful as a social and collaborative tool. It’s also a reminder of why Spurl is uniquely valuable for its combination of archiving and sharing functions: by facilitating both personal archiving and social bookmarking via del.icio.us, it allows personal information management to be integrated with collaboration. This seems like a much more realistic way of making collaboration a natural part of workflow, since it makes sharing a byproduct of work effort rather than another item on the to-do list.