Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
A living experiment in online collaboration
The blogiverse is having fun with Just Letters, a little flash game that is a great living experiment in online collaboration. All you need is your browser, so go check it out!
Just Letters is an interesting window on how people can work together when the demands of collaboration are low enough, even if the apparent […]
Justice in a nutshell
My past research on hacktivism took me far enough into the hacker world to appreciate the difference between hackers and script kiddies. In a nutshell, real hackers are computer experts who use their impressive skills for peace, love and kindness, while script kiddies...
Stakeholder communications go online
Thanks to Kristan Boudreau of BC Hydro for pointing me to a paper by Carol Adams and Geoffrey Frost on “Stakeholder Engagement Strategies: Possibilities for the Internet.”(PDF) The authors undertook a comparative study of how companies in Australia, Germany and the UK use web sites as a tool for communicating with stakeholders, based on more […]
One Damn Thing After Another
Rob Cottingham's blog, a terrific and wry source of info and analysis on Canadian politics. <i>Full disclosure: he's not only a brilliant speechwriter and political commentator, he's also my husband.</i>
Gnomedex 5.0
The next mega-gathering of West Coast bloggers, coming up June 23-25 in Seattle. Looks to be a great way to connect with the latest thinking on blogging, tagging, social software and all those other Web 2.0 buzzwords.