Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
del.icio.us: from good to great
Beth Kanter checked out my post on del.icio.us taxonomies, and asked me to say more about why I choose to use del.icio.us in the first place. The big reason for sticking with del.icio.us is that it really puts the "social" in social bookmarking. Del.icio.us makes it...
Event tagging
Carolyn Minor, a librarian at the University of Winnipeg, has put out a call for help on event tagging. She’s noted the difficulties in setting up effective tagging for event blogs, which is something I struggled with myself in setting up the event blog for the 2005 Online Deliberation conference.
The main problem I ran […]
Tag blogging @ tagsonomy.com
As of today I'm moving some of my tag-related musings to You're It, a blog on tagging that includes such venerable folksonomists as Jon Lebkowsky, Clay Shirky and Dave Weinberger. Rob hopes that this new outlet means that I'll finally stop talking about tagging in...
Introduction for Alexandra Samuel
I’m Alexandra Samuel. I run Dialogue Networks, a consulting practice that specializes in online dialogue and public engagement. This work has spurred my tagging explorations in a few ways. It began as a practical challenge of managing bookmaks across multiple machines and platforms. But it didn’t take long to jump from personal value to […]
BC Goes DC
The BC Citizens’ Assembly is taking its experience on the road. The New America Foundation is hosting a discussion next week titled Can the U.S. Take Lessons from a Canadian Experiment in Democracy?. It will be held Tuesday, June 7 at 3:30 PM at the New America Foundation, 1630 Connecticut Ave, 7th Floor, Washington DC. […]