Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
A helping hand from Technorati?
I've heard about people whose small-minded partners keep track of things like who does more dishes or who remembers birthdays and anniversaries. And I'm usually sympathetic to my friends who complain that love can't be run on a point system. But that's because typical...
Setting up Bloglines subscriptions
A little more guidance for those just getting started with RSS: some more step-by-step advice on adding RSS feeds to your Bloglines account. When you're on a site that you'd like to subscribe to, click on the "sub with Bloglines" button on your toolbar (the one you...
Category feeds in WordPress
TangognaT helpfully provides a surprisingly hard-to-find answer to a pretty basic question: how do you create category-specific RSS feeds in WordPress? And the answer is... All you need to do is add a ?cat=# of category to the base url for any wordpress feed. ...so if...
Beth’s Blog: Social Bookmarking Conversation Continues While Inventing New Words
Beth Kanter continues our bloggespondence on social bookmarking with the very well-taken point that a prettier del.icio.us (my summary of Jots may actually be worth something if it makes social bookmarking useful to a wider audience, though as she notes herself the...
Your dream job: Representative Apple
If you love politics and you love Apple, have I found the job for you: Manager of Congressional Relations for Apple. That's right, Apple is looking for a [wo]man in DC to schmooze and hobnob on behalf of the Maciverse. Let's hope they get somebody great!