Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The true hazards of blogging: beyond the EFF
The EFF's recent release of a legal guide for bloggers gives bloggers in the US a great tool for assessing and managing the legal risks of blogging. But as the EFF itself acknowledges, its guide only speaks to the US context: This legal guide is based on the laws in...
100 blog shakers
I suspect that the AO/Technorati Open Media 100 will be the meme of the day. It's a list of 100 movers & shakers in the world of open media -- the world of bloggers, social networks, and social software. For the most part the list includes the people I would hope to...
The latest must-have tech
As of this weekend, my blog is now M3R compliant: Looking over my lor stats from yesterday, I can already see the impact -- not only on n-files but also on the peller processes I've been running to optimize my RTimer performance. But of course what really matters for...
The Latest from the Technorati Rank Wars
OK, it just occurred to me that my Technorati claim might in fact have been slightly messed up by the fact that Technorati was tracking my /blog directory, whereas the blog itself is now in the root directory. I set up a new blog claim directed to the right location...
Irony, thy name is Technorati
It's happened! I am now officially kicking Rob's ass on Technorati, having jumped overnight from a soul-destroying 72,991 to a respectable if not stellar 44,348 (just think...only 44,347 blogs with more links than mine!). One might attribute this leap to the silent,...