Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
More love for Zagat
Ah, the joys of the automatic reply. Zagat canceled my subscription as per my request, and here's what their e-mail included: If you have a moment, could you let us know why you decided to cancel? Is there anything we can do to change your mind? We rely on customer...
Zinging Zagat
I'm going to resist turning this space into my own customer service department, but here's another little skirmish in my own personal war on obnoxious web sites. Tonight's target is Zagat, purveyors of other people's opinions. Long before epinions and Trip Advisor...
Tagging for Katrina
At the suggestion of Nancy White, I've just posted an introduction to tagging for people who are creating online resources for post-Katrina disaster recovery. It covers some suggestions for tag choice as well as overall tips on tagging. It's online at You're It.
Kudos to Fido
Within a few days of my post, Fido responded with a 100% perfect solution: The $50 GPRS Unlimited bundle was added to your account. It was possible to do so as we have not yet fully converted to our new Billing platform - thankfully. The usual condition is that...
Scratching at Fido’s door
29 days into my love affair with an unlocked Treo and I have discovered why it's nice not to be married to any one cell phone carrier. I made the leap into wireless, thinking that Fido's unlimited data plan offered a net; they've since pulled the plan, though existing...