Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
How much is that Nazi in the window?
Yesterday we began our "seasonal shopping" -- the process of buying Chanukah gifts for our daughter, and Christmas gifts for her cousins. As we left Vancouver's fabulous Kidsbooks with our two-year-old and her new dreidel book, we wandered to the windows next door....
10 ways to keep online dialogue on topic
I've spent the past two days at a Ohio State for a conference on Building Democracy Through Online Citizen Deliberation, which has been a terrifically productive gathering. One session consisted of an interesting conversation about how to structure online deliberation...
Blogs and Dogs
For those of you who suspect that I'm having too much fun at work these days, let me note my upcoming participation in the Banff Centre's Blogs and Dogs workshop. This is a great chance to learn the basics of blogging, or push your blogging skills in new directions....
Mmm, RSS.
All I want for tagsgiving is a del.icio.us turkey.
Make your nonprofit more effective with RSS aggregation
TechSoup invited me to be part of their online event on Web 2.0 this week. Since I was on call for a discussion about social bookmarking and aggregation, I put together a short overview of how aggregation can help nonprofits, and another on how social bookmarking can...