Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Bringing your online community to life
Building an online community is just the first step. Here are my tips on bringing your online community to life.
Free tix to Sex and The City…and some help for sex trade workers
Today marks the release of Sex and the City: The Movie. With the news that SATCTM tix are selling out, your friends at Social Signal (part of the original Change Everything team) want to save you from the nightmare of a Sex-less weekend. We’ve got twenty tickets to the 8 pm show on Saturday, May 31st, at the Fifth Avenue Cinema on Burrard Street.
The first twenty girlfriends to e-mail me (alex [at] socialsignal [dot] com) will be our guests on Saturday night. We’re also working on a plan for pre- or post-film cosmos (let us know what works better for you when you RSVP).
If you’d like to pass on the love, Social Signal will match any ticket-sized donations you make to WISH, the Women’s Information Safe Haven.WISH provides female survival sex workers with shelter, essential needs supports, and alternatives to their high-risk lifestyles. You can donate online or in person on Saturday night.
We hope to see you on Saturday!
See Sex and the City with your friends at Social Signal
Today marks the release of Sex and the City: The Movie. With the news that SATCTM tix are selling out, your friends at Social Signal want to save you from the nightmare of a Sex-less weekend. We've got twenty tickets to the 8 pm show on Saturday, May 31st, at the Fifth Avenue Cinema on Burrard Street.
The first twenty Social Signal girlfriends to e-mail me (alex [at] socialsignal [dot] com) will be our guests on Saturday night. We're also working on a plan for pre- or post-film cosmos (let us know what works better for you when you RSVP).
If you'd like to pass on the love, Social Signal will match any ticket-sized donations you make to WISH, the Women's Information Safe Haven. WISH provides female survival sex workers with shelter, essential needs supports, and alternatives to their high-risk lifestyles. You can donate online or in person on Saturday night.
We hope to see you on Saturday!
Mary Robinson on media freedom
The Elders' Every Human Has Rights campaign has just relaunched its site (on Drupal!) We've been privileged to work with the EHHR team in telling the story of the Universal Declaration of Human Rights online. For a great snapshot of why the UDHR matters, check out the great PSA featuring Mary Robinson on media freedom.
Fighting lice in Vancouver
We knew this day would come. Lice...yuck! As we struggle to contain the lice outbreak on our kids' heads, we share the following resources and insights: Think carefully before using pharmaceutical lice remedies like Nix. They are based on a natural derivative from...