Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Know how dorky you feel when you find you’re bopping along to your iPod in a public place?…
Know how dorky you feel when you find you’re bopping along to your iPod in a public place? Feels 2x as dorky if it’s bopping to a showtune
“Time to have us a good old extension cage match. In one corner you have the Hawaiian punch of the…”
“Time to have us a good old extension cage match. In one corner you have the Hawaiian punch of the link sharing world – Mahalo Share. In the other, weighing in with way too many link sharing resources is Shareaholic.”
– Add-on Cage Match, Mahalo Share vs Shareaholic! | Firefox Facts
“Share, bookmark and e-mail web pages quickly without leaving your browser. Shareaholic makes it easy…”
Shareaholic makes it easy for you to submit the web page you’re on to your favorite sharing or bookmarking service.
Xoopit
I’m grooving on this plugin for gmail/firefox that lets me browse all my videos, photos and file attachments in a convenient way.
Roundup: 50 suggestions for how President-elect Obama can use the Internet to govern
As soon as Barack Obama was elected President, in part of the strength of a brilliant online campaign, the blogosphere offered up its ideas on how he could use the Internet to govern, too. This round-up of 50 ideas for e-government offer an enduring source of inspiration for policy-makers in America and beyond.