Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Five ways to say goodbye to scolding tweets
Twitter users love to scold their fellow tweeters — not to mention all the company, people and products that disappoint us off-line. Here’s how to break the nagging cycle.
My ten online vices
There are online activities I never get around to — like organizing my photo library — and then there are the activities that are my eternal time sucks. Here are some of the online activities that have stolen years of my life.
Ten women speakers to look for at SXSW Interactive 2010
The panel picker for next year’s South By Southwest Interactive conference has just gone live, and zowee! there are some great choices. We’re especially thrilled to see so many great social media panels proposed by interesting women speakers, promising a SXSW in which we get to hear some sopranos and altos mixed in with the basses and baritones that dominate so many tech events.
Here are some of the
How to make sense of Twitter follows and unfollows
A couple of weeks ago I wrote my most hypocritical tweet ever:
Follows are not love. You are as lovable with 5 followers as with 50,000. You are not your Twitter feed.
How to use social media to support your personal and business goals and relationships
Stop keeping up.
That’s the central message of my latest post for Harvard Business Online, in which I argue that we’re seduced by the relentless flood of must-have social networks, applications and gadgets. We focus on keeping up with the latest thing, instead of focusing on what’s important to us and looking for the technologies that support our own personal and business priorities.