Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
7 innovations that make travel easier
After seven years in which out-of-town travel was a relatively infrequent (and rushed) experience, I’m struck by how much easier air travel is now compared to my pre-parent days. Here are a few of the non-social-media innovations that make travel much better than it was in 2002.
Social media and the health sector: an introduction with case studies
Social capital, understood as the density of relationships and trust within a community, is a key determinant of health. Individuals are happier and healthier in communities with high levels of social capital, and high social capital communities have stronger economies and more stable political systems. This post provides an introduction to the role of social media in building social capital, illustrated with examples of how health care organizations are using social media for storytelling, connecting and knowledge management.
Scoring with Social Media: 6 Tips for Using Analytics
This blog post originally appeared on the Harvard Business Review site. Want to know your social media score? Fill in the following equation: (Twitter followers + Facebook friends + LinkedIn contacts) x (Total tweets + Twitterers you follow + Months on Facebook)...
How to monitor your blog’s comments using Twitter
Unlike my Twitter conversations, blog comments often take a day or two to hit my radar. Since Tweetdeck (my Twitter client) is my de facto engagement hub — the place where I engage in online conversation — it makes sense for me to track other conversations in that context. To that end, I’ve figured out a setup that pulls comments on my blog posts, plus blog posts about my writing or speaking, into Tweetdeck.
BC Children’s Hospital – Be A Superhero!
Are you a superhero? Do you know someone who might be? E-mail them to ask them to support the BC Children’s Hospital Foundation with a personalized video from Global TV.