Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
How to create a great report summarizing your workshop’s results, with an example from Vancity’s Change Everything
We love the Concept Jam workshop for what happens in the room, as people get excited about the possibilities for social media in their organizations and their own work. And we love taking what happens in the room and teasing out the ideas and mashing them up with what we know ourselves until we can deliver a really varied, exciting set of options.
But in between the room and the
Ask social media experts to share their secrets at SXSW
Our decision to open source Social Signal’s intellectual property has made me rethink my proposed panel for SXSW. This week, I’ve heard from folks who (like us) are eager to share their social media “secrets”. So why not use that to see whether social media experts to live up to their own hype?<
A recent graduate finds hope in Social Signal’s social media career advice
More advice for recent grads who want to get started in social media.
Canadian Press article points to Social Signal for social media tips and open-source resources
Today’s Canadian Press article by Tamsyn Burgmann, Companies seek social media experts to keep online conversation rolling, shared our tips on starting a career in social media.
Agenda and script for the Concept Jam social media strategy workshop
The Concept Jam workshop agenda (doc) is the document we share with all the participants in a workshop. We create a custom agenda for each workshop, depending on client, participants and the time available (while we prefer a full day, we’ve done half-day versions by developing the list of audiences, goals and strengths ahead of time, in consultation with our client).