Tell Stories With Data

Whether you’re looking for clicks and mentions or authority and leads, nothing succeeds like data-driven content. From shareable infographics to in-depth reports, my data journalism helps businesses, non-profits and publications tell the data-driven stories that stand out from the pack.

Your data or mine?

With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.

Data drives conversations

My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.

The right form for your data-driven content

You can use data to power content like:

White papers, reports and ebooks that generate media attention and leads
Shareable infographics that present new insight
Blog posts in an authoritative voice
Presentations that make audiences take note
Social media shareables like charts or data factoids

Let's tell great stories together.

Data journalism for content marketing

Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.

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Power your content with data

Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

5 ways social media can help you learn to say no (for HBR)

by heathergm | Jan 20, 2010 | The Harvard Business Review, Top Information Overload Posts

Subject: Join our new working group? Subject: Time to meet for coffee? Subject: Beta invitation for new web app Subject: Sign up for 2010 lecture series? If your January inbox looks like mine, it's full of requests and invitations. The problem with the New Year's...

How great editing motivates great user-generated content

by heathergm | Jan 20, 2010 | The Harvard Business Review

When a business or organization takes on its first social media project, the communications team typically worries about how to handle a deluge of negative comments or inappropriate content. Rob and I always tell people that what they should worry about is the exact...

The meaning of friendship, on- and offline

by heathergm | Jan 19, 2010 | SMT, SIM, Relationships

This weekend was the first time I found myself on the receiving end of Facebook's new and more nuanced privacy settings. An old friend popped up in the Facebook sidebar, which rotates an assortment of different people in your friend list. On a whim, I clicked her...