Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The return of “I don’t know”
Fifteen years ago, "I don't know" was a regular part of our vocabulary. And then it all changed. I remember the night, shortly after I got my first high-speed connection, when a group of my friends were over and got into a conversation about Clifford the Big Red Dog....
Missing out on Twitter
I made a number of confessions in my Northern Voice talk on Coping with Social Media, and in Gillian Shaw's related story for the Vancouver Sun. But the one that was met with the most surprise -- and in a couple of cases, horror -- was the revelation that I no longer...
Still social after all these years
Ron Burnett has an interesting blog post on whether Twitter (and other social media) are really social. Ron is the President of Emily Carr University, where I run the Social + Interactive Media Centre. The crux of his argument is that Twitter is not as conversational...
5 solutions for coping with social media
Read Gillian Shaw's story about my social media methodology in the Vancouver Sun. Is social media something you have to cope with? Or is social media something that can help you cope? In my talk today at the Northern Voice blogging conference, I made my best case for...
6 Ways to Get Wired and Inspired
We tend to think of setting goals and seeking inspiration as highly personal. But achieving our goals is not always a solitary pursuit: The encouragement and resources of a larger community can help us do something we couldn’t do alone. Your computer can support both sides of this equation.