Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Research reveals people can survive up to 24 hours without Internet access
I'm fascinated by the number of people who are experimenting with different forms of unplugging: journalists, bloggers and tweeters who take some kind of solo holiday from connectivity. But a recent study at the University of Maryland took a larger-scale approach,...
An evangelical perspective on information overload
I was fascinated to come across an evangelical take on the problem of information overload. Becky Sweat's article in The Good News reads: information overload can distract us from the most important priority in our lives—our relationship with God. Indeed, a healthy...
10 expert predictions on how the Internet will affect social relations
The latest Pew survey on the Future of the Internet looks at the effect of technology on social relations, and the expectations of 895 Internet experts are overwhelmingly optimistic. It shouldn't come as a major surprise that a sample of people who are selected for...
thirtysomething meets the Internet
When I was sixteen I hated Jane Austen. I read Pride and Prejudice, but couldn't get beyond the anachronism. Every plot point rested on the impossibility of speaking directly and honestly: Mr. Darcy, if you could simply explain yourself to Miss Bennet, I'm sure she...
The upside to teen life online
Frankasaurus has a great blog post about her experiences growing up online, comparing the impact of chat rooms on a socially awkward teenagers with the experience of using social media today. As she writes about her early years in online chat: It wasn’t long before I...