Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
What we look like when we plug in
We all see them. Perhaps we are among the guilty ones. We see them at restaurants: Families at dinner; each member plugged into his or her iPad, iPhone or iPod. We see them at work: Colleagues texting and checking statuses on social networking sites while...
5 ways to get authentically naked
What’s the line between authenticity and over-disclosure? This post offers 5 ways you can keep track of the boundary between sharing and over-sharing.
Social media vs reality
There's been a lot of hand-wringing lately about how the Internet is impoverishing our minds, souls and relationships. But Matthew Gallion has written what may now be my favorite articulation of why we should worry about the web in his post on Social Media and the...
Family movie night: The 2×2
Like everything in life, the conundrum that is Family Movie Night can be reduced to a 2x2 table. Common Sense Media has solved a lot of our household media selection challenges, but it's yet to resolve this one. Your kids will find this movie... Appropriate for...
How to use Thesis to customize your teasers by page and category
I use the Thesis theme for my Wordpress blog. Thesis is much beloved in the Wordpress community because it allows a high degree of customization using its two pages of configuration menus, so even if you know nothing about PHP or CSS you can do a lot to customize your...