Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Social media vs reality
There's been a lot of hand-wringing lately about how the Internet is impoverishing our minds, souls and relationships. But Matthew Gallion has written what may now be my favorite articulation of why we should worry about the web in his post on Social Media and the...
Family movie night: The 2×2
Like everything in life, the conundrum that is Family Movie Night can be reduced to a 2x2 table. Common Sense Media has solved a lot of our household media selection challenges, but it's yet to resolve this one. Your kids will find this movie... Appropriate for...
How to use Thesis to customize your teasers by page and category
I use the Thesis theme for my Wordpress blog. Thesis is much beloved in the Wordpress community because it allows a high degree of customization using its two pages of configuration menus, so even if you know nothing about PHP or CSS you can do a lot to customize your...
How to win friends and influence people…through social media
Dale Carnegie's How to win friends and influence people could be described as the father of relationship marketing and the grandfather of social media. Two recent blog posts revisit the book and highlight its implications for the social media era. J. Eddie Smith's...
The single woman’s guide to texting
My husband and I are closing in on our 10th wedding anniversary, and for the most part, that is great news. About 11.5 years out of our past 12 years together have been very very happy, and if you zero out the months that were tense because one of us had a new Macbook...