Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The risks of risk management
Risk may not be something you always want to limit online. This post tells you how raising the stakes of your online participation — by posting under your own name, by giving your blog’s URL to your colleagues, by being more candid and authentic in what you say online — can increase the value of your online engagement.
Defining the impact of social media on social capital
What are your online friendships worth to the community you live in? That's the practical question that is implicitly raised by Jon Hickman's interesting and slightly perplexing post on Social capital & social media. Hickman writes: ...as academics start to...
Twitter and be gay
Leone Kraus has a fantastic article that covers the particular social media challenges for LGBT folks. As she points out, a guy who keeps his sexual orientation off-the-radar at work may find himself outed online if he's tagged in a Facebook photo taken at a gay...
7 practices to strengthen your online presence
True online presence offers opportunities for authentic experience, connection and discovery; opportunities for joy and fulfillment. Practices like meditation, yoga and day-to-day mindfulness help cultivate the capacity for offline presence, so that we live our lives more fully. Now that we live so much of our lives online, we need similar practices for our networked time so that we can integrate our online moments into a meaningful life rather than experiencing them as moments deducted from our “real” lives. Here are some practices that foster online presence.
