Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The Social Network: A Good Movie That’s Not About Social Networking
Singin’ in the Rain has been my favorite movie for almost 30 years. It’s got classic music, extraordinary dancing and,…
13 tips for using Facebook events instead of pages, groups or apps
If you’re creating a participatory project on Facebook, consider creating an event rather than a Facebook page. An event can provide an easy way of inviting people into your Facebook conversation, and you can use these 13 tips to make the most of it.
Coming to terms with groupness, on- and offline
How your life online can satisfy your need for belonging, community and “groupness”.
Locative technologies help us redefine what presence means
Simon King has a provocative blog post about the relationship between using technologies on-location, and actually being present in the location where you're checking. He begins by comparing e-readers and smartphones to books or magazines: In my experience, there is a...
Eat my words: a dinner club for copy editors
Rob and I love to go out for dinner, but food is rarely the highlight of the meal. Usually, the high point is the process of copy editing the menu. It's rare (virtually unheard of!) for us to dine at a restaurant that is typo-free, grammatically correct and...