Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The 5 questions to ask about online distraction
Whether you’re worried about the Internet’s impact on your attention span, or tired of hearing about how life online is driving us to distraction, these 5 questions will help you think more deeply about online distraction.
Social media insights from recent research
The more time college students spend online, the worst they do in their first semester....but they end up with better social lives. Facebook activism doesn't detract from offline activism: people who are politically active on Facebook are actually more politically...
Star Trek for kids
Many parents focus on preparing their children for a digital future by working on their basic math skills, helping them use a computer, or even teaching them the basics of programming. These parents are fools! If there is one thing I have learned from working with...
How your Facebook presence can inspire your friends and family
Over at The Hookup Column, Anna Lind Thomas concludes her list of Dos & Don'ts for Facebook status lines with the following: DO inspire, uplift, support and spread love. Anna's suggestion is a refreshing departure from the all-too-common focus on social media as...
The suffering of technology users
I love this paragraph because I think it distills and represents the pain and suffering so many people now feel around the role of technology in their lives: I like technology just as much as the next person, but sometimes I find myself feeling overwhelmed with it...