The Concept Jam is a workshop-based methodology for identifying an organization’s most promising social media opportunities. It’s the part of our work that we love the most, and that we think gives the greatest value to our clients. It’s also the one part of our current service line-up that we hope to do even more of in the months and years to come. So we figured we’d put our money where our mouth is by giving that away first.
Are you a superhero? Do you know someone who might be? E-mail them to ask them to support the BC Children’s Hospital Foundation with a personalized video from Global TV.
I’m at a Canadian Government’s conference in Ottawa today on “Canada’s Digital Economy: Moving Forward“. Since the conference seems to consist largely of folks from the “traditional” tech world, I’m curious to see how the panelists and audience engage with the question of how social media changes the challenges and opportunities for Canadian IT.
Using social media to drive business innovation: insights from Guy Kawasaki and Target’s Michael Axelin
Hearing Guy Kawasaki on the Art of Innovation reminded me of a blog post I wrote last year after attending a talk by Michael Axelin, V.P. of Softlines Design and Product Development at Target (and fellow Oberlin alum). Both talks helped me refine my own thinking on how social media can support business innovation — a key benefit of social media that is neglected in favor of a pure focus on marketing.
3 steps to jumpstart your corporate Twitter account by moving friends and followers from other accounts
If you’re using multiple Twitter accounts, you don’t have to start each one from scratch.
Inspired by a successful Twitter contest, we ran on our — and created this set of tips on what it takes to run an effective contest.
The SHOP Symposium that CRAVE put on today was bursting with fantastic women entrepreneurs whom I’ve long admired as a customer, member, or as a drooling window shopper. I offered some suggestions on the tools and tactics that can help their companies make the most of social media.
If you’re itching to get a handle on this social media thing, and want to open your eyes and ears, there are a few tools we recommend as assets to virtually any organization. I’ve listed these in the order I’d recommend adopting each one.
To make good choices about where to spend your social media dollars, you need to be clear about what you want to get out out of social media, and how you’re going to do it in compelling way. These four questions can help to frame your planning and decision-making.
Comparing Forrester’s notion of “borrowed relevance” with Social Signal’s approach to “reflected glory marketing”.