Using social media to drive business innovation: insights from Guy Kawasaki and Target’s Michael Axelin

Hearing Guy Kawasaki on the Art of Innovation reminded me of a blog post I wrote last year after attending a talk by Michael Axelin, V.P. of Softlines Design and Product Development at Target (and fellow Oberlin alum). Both talks helped me refine my own thinking on how social media can support business innovation — a key benefit of social media that is neglected in favor of a pure focus on marketing.

17 tips for using Twitter to grow your business

Just like black-and-white photography can reveal depths you’ll never see in colour, the short length of a Twitter message encourages new levels of creativity and effectiveness in marketing. Don’t believe me?  Here are my top tips on getting started with Twitter…and each is 140 characters or less.