Publications
THE WALL STREET JOURNAL
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
The Harvard Business Review
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
OneZero
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
JSTOR DAILY
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
THE VERGE
Wrap your brand in reflected glory
Someone needs to tell the folks at Glad: Unless your customers pay for the privilege of wearing your logo, don't build an online community around your brand.
How your non-profit can earn revenue with Web 2.0: Intellectual property
How can nonprofits pay for their online community endeavors? One answer lies in intellectual property. The creation of a sophisticated web site involves the creation of a lot of intellectual property — property that has financial value. This blog post looks at some of the ways that property can be monetized.
This iPod weighs four pounds
Today is the 8-day anniversary of my iPhone, and in those eight days a whole bunch of people have asked if I’ve lost weight. Turns out that the iPhone has magical weight-shrinking properties.
Will the real Alexandra Samuel please stand up?
I knew this charade couldn't last forever. Like lonelygirl15 and fake Steve Jobs before me, I went to great efforts to create a compelling illusion: not only an Alexandra Samuel blog, but a consistent profile on every online community site from del.icio.us to Facebook. Even a complete fake company with me as the fake CEO.
But today, the illusion is at an end. Darrell Houle has unmasked m
e as…..Suzanna Cavatrio, copywriter for Enormicom.
That's right, Darrell came across my alter ego on the tour page for Highrise, a CRM product from 37Signals, the makers of Basecamp. Check it out:
I'm happy to take this re-purposing as a sign that someone at 37Signals saw my obsessive blog post about Basecamp workflow. Or maybe it's a tribute to the talented man behind the camera — Kris Krug, who took the original photo. Maybe this is kk+'s chance to become official photographer for 37Signals?