Publications
THE WALL STREET JOURNAL
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The Harvard Business Review
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OneZero
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JSTOR DAILY
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THE VERGE
How your non-profit can earn revenue with Web 2.0: Part 5 – Product sales
What bake sales once were to PTAs, online storefronts are to today's non-profits. We're used to thinking about participants in non-profit web sites as members or supporters, people we are trying to reach with a message or mobilize around a campaign. But your online community members can also be customers — customers who may be delighted to spend their dollars in a way that supports their values and your work.
A mathemetician, a librarian, and a web strategist walk into a bar…
The power of Boolean logic, coming soon to a sentence near you.
How your non-profit can earn revenue with Web 2.0: Part 3 – Earning revenue with advertising
If your site attracts a lot of visitors — or even a niche community of visitors that advertisers want to reach — you can place advertising on your site to generate revenue. This post looks at three types of advertising to consider.
YouTube views as a proxy for web success
We're often asked how organizations can measure the return on investment from social media. Frank Rich's column in today's New York Times effectively uses YouTube views as a proxy for the overall success of the Obama and Clinton campaigns in tapping the power of the...