Publications

THE WALL STREET JOURNAL

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The Harvard Business Review

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OneZero

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JSTOR DAILY

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THE VERGE

NIche messaging with social media:  going for the Golden Graham

NIche messaging with social media: going for the Golden Graham

The Golden Graham Effect is what happens when a product or service achieves a consistent and coherent brand, despite offering different benefits to different audiences. Today, social media doesn’t just offer the opportunity for niche messaging. It introduces the informational equivalent of nutritional labeling for every product, and every service on the market.