Publications
THE WALL STREET JOURNAL
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The Harvard Business Review
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OneZero
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JSTOR DAILY
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THE VERGE
6 essential social media tools for your business or organization
If you’re itching to get a handle on this social media thing, and want to open your eyes and ears, there are a few tools we recommend as assets to virtually any organization. I’ve listed these in the order I’d recommend adopting each one.
4 questions to answer before you get started (or move forward) with social media
To make good choices about where to spend your social media dollars, you need to be clear about what you want to get out out of social media, and how you’re going to do it in compelling way. These four questions can help to frame your planning and decision-making.
Forrester, Social Signal on finding online passion for your brand
Comparing Forrester’s notion of “borrowed relevance” with Social Signal’s approach to “reflected glory marketing”.
17 tips for using Twitter to grow your business
Just like black-and-white photography can reveal depths you’ll never see in colour, the short length of a Twitter message encourages new levels of creativity and effectiveness in marketing. Don’t believe me? Here are my top tips on getting started with Twitter…and each is 140 characters or less.