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Should copyediting be part of your social media strategy?

November 8, 2012

I’ll admit it: I’m a grammar nazi. When I see a poorly punctuated tweet, I cringe, and when I see a blog post with a comma splice in the title, I want to tear my hair out. I’ve fantasized about a supper club for copy editors — the folks like me and my husband, who [...]

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When to Stop and When to Keep Going with Your Social Media Strategy

May 16, 2012

Push through the discomfort: It’s tempting to stop (or never start) using social media when you realize that you are…

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Social Media Strategy: Make Your Own Romania

November 15, 2011

"Create a social media presence that highlights your expertise," I told a room full of entrepreneurs. "And that will do…

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11 social media tools that put entrepreneurs on the right strategic path

May 31, 2011

My latest post for the Harvard Business Review was inspired by a trip I made to Romania earlier this spring. I visited Bucharest and Cluj as part of the School for Startups, a highly successful UK-based entrepreneurship program created by Doug Richard. S4S is running in two different Romanian cities this year, with about a [...]

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The small organization’s guide to investing in social media

October 19, 2010

This is the sixth and final post in a series, Social media for small organizations. Small organizations — as well as some large ones! — typically face a limited audience size and a limited budget as they plunge into social media. The 90-9-1 rule makes it hard to build a critical mass of user participation [...]

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The Rule of 84: Social media for your limited budget or small audience

October 13, 2010

“How can our organization create a social media presence?” The latest person to ask me that question was a dear friend who is on the board of a 2,000-member non-profit. Their next board meeting was coming up, and social media was on the agenda. What kind of approach would I recommend? This series of blog [...]

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Creating a social media presence in 2010

October 12, 2010

By now, virtually any organization that is committed to the web has asked: how can social media and online community strengthen our relationship to our members or customers, and help us fulfill our mission? That is fundamentally the same question that a handful of organizations were starting to ask five years ago, when Rob and [...]

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Group identity and the psychology of social media

June 10, 2010

What motivates people to contribute content to user-driven web sites? A blog post on the Psychology Behind Social Media does a nice job summing up the major factors? I was particularly interested that it noted the desire for group identity: One of the main reasons that people decide to connect with others on social media channels [...]

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