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Does social media have to make you happy?

January 30, 2012

At Simply Zesty, Lauren Fisher asks a provocative question: why happiness? Her point is that social media is frequently challenged for its (purportedly) negative impact on happiness: What’s also strange, is the idea that social media in some way owes us happiness, that this is what it was created for. Yet when we look at [...]

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Working with social media: top 11 posts of 2011

December 27, 2011

Last week I shared my top 11 most popular blog posts that I wrote in 2011, as viewed on this site. This week I’m sharing some of my own favourites from 2011: the posts I wrote on different subjects, and later this week, my favourite posts by other people. I’m beginning with my favourite posts [...]

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Learning from social media failure at Qantas and beyond

November 23, 2011

My latest post for Harvard Business tackles the lessons other companies can learn from the latest social media disaster, this time brought to you by Qantas Airways: [A]irlines are far from the only businesses to face a newly redrawn balance-of-power between company and customer, or between employer and employee. And it’s these larger shifts that [...]

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Social Media Fail, Airline Style

November 23, 2011

The capacity to operate a 747 is incompatible with social media smarts. That’s the conclusion one might draw from the…

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Social Media Strategy: Make Your Own Romania

November 15, 2011

"Create a social media presence that highlights your expertise," I told a room full of entrepreneurs. "And that will do…

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Countering the Excuses for Avoiding Social Media (and Video Games)

November 3, 2011

"I can see why it’s important, but it’s not something I need to be an expert on myself." "I’ve got…

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Facebook’s Timeline Will Impact Your Career

September 29, 2011

The advent of Facebook’s new Timeline feature gives you, your colleagues, and your customers a whole new set of reasons…

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Make Peace with Always-On Access

September 20, 2011

The park ranger who helped us pick out a campsite didn’t know he was giving assistance to the enemy. He…

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Social media for political scientists: monitoring with iGoogle, Google Reader and Hootsuite

September 9, 2011

My APSA short course last week covered Social Media for Political Scientists. In my last post about the session, I talked about how political scientists can approach social media strategy, and shared the slide deck from our session. Today, I start the process of rounding up resources that can help you get started with the [...]

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6 questions to prepare you for a social media crisis

April 4, 2011

On October 27, 1980, the ARPANET — the Internet’s earliest incarnation — had its first epic fail. I’m not talking about your garden-variety system glitch: I’m talking about a spectacular, network-wide outage. The entire network was offline for hours. Today it’s hard to even comprehend the idea of the entire Internet crashing (and when I [...]

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5 steps to create your social media toolkit

March 16, 2011

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.

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