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social media

6 ways to speed up your social media response times

November 14, 2012

Speed is essential to developing the right social media campaign, response or update. In my last post, I looked at how the right kind of market research program can support faster and more responsive social media management, inspired by The Quick and the Dead, a new ebook by my Vision Critical colleague Ray Poynter. Ray’s [...]

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Why the speed of research matters in social media

November 13, 2012

How quickly do you have to reply to a critical tweet? How long does it take for the right video to go viral? How often do you have to update your company’s Facebook page? Speed is at the heart of many of the questions that come up over and over again in social media. Whenever [...]

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Should copyediting be part of your social media strategy?

November 8, 2012

I’ll admit it: I’m a grammar nazi. When I see a poorly punctuated tweet, I cringe, and when I see a blog post with a comma splice in the title, I want to tear my hair out. I’ve fantasized about a supper club for copy editors — the folks like me and my husband, who [...]

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Take a one-way road trip with Ridejoy

August 7, 2012
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Ridejoy is a social network that helps you share rides. Here’s how we used it to take a fantastic one-way road trip.

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Better vacations with social media

August 7, 2012

Social media services made our blissful vacation possible. This series will give you tips on using Yelp, Ridejoy, Evernote and other tools to enhance your future travel.

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When to Stop and When to Keep Going with Your Social Media Strategy

May 16, 2012

Push through the discomfort: It’s tempting to stop (or never start) using social media when you realize that you are…

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Meet Your Pinterest Customer

April 19, 2012

Pinterest is the social media darling of the month, growing madly and reported to be driving more traffic to third-party…

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Who Are You Online? A 360-Degree View

March 6, 2012
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Who are you when you go online? That’s a question that goes way beyond how you feel in your own…

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3 reasons to check out the latest research on social media and food

February 28, 2012

In the past, ethnicity and family traditions dictated the foods we prepared; we bought our groceries at a neighborhood store; we learned our recipes from “mom” or a cookbook; and we ate our meals together around a table. In contrast, today social media introduces us to new tastes, cuisines and possibilities; we source food via multiple channels including [...]

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Does social media have to make you happy?

January 30, 2012

At Simply Zesty, Lauren Fisher asks a provocative question: why happiness? Her point is that social media is frequently challenged for its (purportedly) negative impact on happiness: What’s also strange, is the idea that social media in some way owes us happiness, that this is what it was created for. Yet when we look at [...]

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Working with social media: top 11 posts of 2011

December 27, 2011

Last week I shared my top 11 most popular blog posts that I wrote in 2011, as viewed on this site. This week I’m sharing some of my own favourites from 2011: the posts I wrote on different subjects, and later this week, my favourite posts by other people. I’m beginning with my favourite posts [...]

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