social media

When to Stop and When to Keep Going with Your Social Media Strategy

May 16, 2012

Push through the discomfort: It’s tempting to stop (or never start) using social media when you realize that you are…

Meet Your Pinterest Customer

April 19, 2012

Pinterest is the social media darling of the month, growing madly and reported to be driving more traffic to third-party…

Who Are You Online? A 360-Degree View

March 6, 2012

Who are you when you go online? That’s a question that goes way beyond how you feel in your own…

3 reasons to check out the latest research on social media and food

February 28, 2012

In the past, ethnicity and family traditions dictated the foods we prepared; we bought our groceries at a neighborhood store; we learned our recipes from “mom” or a cookbook; and we ate our meals together around a table. In contrast, today social media introduces us to new tastes, cuisines and possibilities; we source food via multiple channels including [...]

Does social media have to make you happy?

January 30, 2012

At Simply Zesty, Lauren Fisher asks a provocative question: why happiness? Her point is that social media is frequently challenged for its (purportedly) negative impact on happiness: What’s also strange, is the idea that social media in some way owes us happiness, that this is what it was created for. Yet when we look at [...]

Working with social media: top 11 posts of 2011

December 27, 2011

Last week I shared my top 11 most popular blog posts that I wrote in 2011, as viewed on this site. This week I’m sharing some of my own favourites from 2011: the posts I wrote on different subjects, and later this week, my favourite posts by other people. I’m beginning with my favourite posts [...]

Learning from social media failure at Qantas and beyond

November 23, 2011

My latest post for Harvard Business tackles the lessons other companies can learn from the latest social media disaster, this time brought to you by Qantas Airways: [A]irlines are far from the only businesses to face a newly redrawn balance-of-power between company and customer, or between employer and employee. And it’s these larger shifts that [...]

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