marketing

What the new parenting wars mean to your business [infographic]

The new parenting wars have profound implications for marketers — but most of them haven’t even noticed the battle lines. That’s because the latest battleground isn’t over helicopter parenting, vaccines or any of the other squabbles that regularly grab headlines. The...
Meet Your Pinterest Customer

Meet Your Pinterest Customer

Pinterest is the social media darling of the month, growing madly and reported to be driving more traffic to third-party…

Bing helps us search for the meaning in our tech choices

Bing helps us search for the meaning in our tech choices

It’s not easy to break into a market that is dominated by a player whose name is literally synonymous with an entire product category. In a world that uses “Googling” to refer to the very act of searching for something online, it’s a wonder...
The Devolving Meaning of Social Media

The Devolving Meaning of Social Media

The headline in yesterday’s New York Times business section was instantly exciting: "Kleiner Perkins and Partners Create $250 Million ‘Social’…

Putting a price on friendship

Putting a price on friendship

I’ll give you $2 for the guy you talked to at an office party last week. The friend you play hockey with every weekend, on the other hand, is worth $75. Your college roommate? She’ll net you a cool $1,000. If the idea of assigning a price tag to each of...