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E-Business

Tagging for world domination

August 26, 2006

Tags can help you drive traffic to your website and build engagement in your online community. Here are my secrets to tagging success.

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Community goes corporate

October 7, 2005

Boyd Neil of Hill & Knowlton has written a very kind and thought-provoking post in response to the launch of Social Signal. Boyd’s observation is that corporate communicators have a lot to learn from social movements and community activists about how to use the Internet as a tool for bottom-up community engagement and marketing campaigns. [...]

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More love for Zagat

September 6, 2005

Ah, the joys of the automatic reply. Zagat canceled my subscription as per my request, and here’s what their e-mail included: If you have a moment, could you let us know why you decided to cancel? Is there anything we can do to change your mind? We rely on customer feedback to make improvements to [...]

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Zinging Zagat

September 6, 2005

I’m going to resist turning this space into my own customer service department, but here’s another little skirmish in my own personal war on obnoxious web sites. Tonight’s target is Zagat, purveyors of other people’s opinions. Long before epinions and Trip Advisor figured out how to [not?] make money off of what other people think, [...]

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Movie Central digs me out from Six Feet Under

August 17, 2005

Today’s online customer service award goes to Movie Central — that’s the (Western) Canadian equivalent of HBO. I emailed the address listed on their web site last Monday (August 8th), as follows: Subject: Six Feet Under season 5 hi, I’ve somehow missed Season 5 of six feet under — I only just now discovered that [...]

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Technological leapfrogging

January 17, 2005

I have a story in today’s Toronto Star on Leapfrogging the Technology Gap. The story looks at communities or even whole countries in the developing world that are using information and communication technologies to leapfrog directly from being an agricultural to an information economy. It’s a phenomenon that combines technology high and low in innovative [...]

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Web-based project management

December 16, 2004

As part of my ongoing love-in with 43 Things, I looked into its development environment, something called Ruby on Rails. Ruby is a programming language that claims to be easy for even a new programmer to learn. Rails is a web application framework for Ruby; it sounds like it may make the process of developing [...]

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E-commerce comes to Canada

December 5, 2004

After years of being marginalized by the online marketplace, Canada is finally getting access to a wide range of online retailers — thanks to Borderfree, a service owned by Canada Post. Borderfree lets online retailers easily sell their products in international markets, including Canada.

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