A great description of meaningful engagement from Chris Jones:

True engagement requires more time and energy and active listening skills, but the resulting flow of information brings rich rewards. Insights begin to accumulate and multiply. Ideas get validated and enhanced in several directions at once. And as the value of the idea exchange increases, personal relationships begin to form around them.

Read the rest of his post on  Web 2.0?s “Broadcast” problem: The case for Meaningful Engagement « Driving innovation in a digital world.