How to make sense of Twitter follows and unfollows
A couple of weeks ago I wrote my most hypocritical tweet ever:
Follows are not love. You are as lovable with 5 followers as with 50,000. You are not your Twitter feed.
How to use social media to support your personal and business goals and relationships
Stop keeping up.
That’s the central message of my latest post for Harvard Business Online, in which I argue that we’re seduced by the relentless flood of must-have social networks, applications and gadgets. We focus on keeping up with the latest thing, instead of focusing on what’s important to us and looking for the technologies that support our own personal and business priorities.
When and how to communicate online
Don’t e-mail what you can blog. Don’t blog what you can tweet. Don’t tweet what you can DM. Don’t DM what you wouldn’t publish.
How Twitter groups can make your twittering more a meaningful, conversational and connected
Learn how I set up a Twitter system that connects me more closely to the people and ideas that matter most in my own life.
Vendetta of the week: Twitter ponzi schemes for building followers
Twitter friends and followers are more than statistics. They’re real relationships, real people. When we get so obsessed with the number that we’re willing to entrust the following process to a ponzi scheme, we’ve lost sight of the purpose of this — or any other — social network: to connect us, and to help us communicate.
Twitter quickstart: 10 ways to make time to Twitter
Whether you’re an ambivalent Twitter newbie or a chronic tweeter in the throes of a growing addiction, your tweeting is going to take time that you’re currently using for something else. Here are my suggestions for activities you can pare back on — or give up entirely — to make room for tweeting.
Twitter quickstart: Effective twittering in 5 minutes a week
If you’re new to Twitter, you want to quickly eliminate the five sure signs you’re a Twitter newbie. Here are some quick ways you can follow people, attract followers, and keep your feed regularly updated — all in less than five minutes a week.
Twitter quickstart: Your first 21 tweets
If you need to stake a claim to your Twitter identity, but you don’t know what to tweet about, here’s an easy way to get your Tweeting underway. You don’t need to look like the world’s most longstanding Twitterer (after all, Oprah just started tweeting last week!), but an empty Twitter feed is just, well, a little forlorn.So I’ve taken the liberty of writing your first 21 tweets for you.
3 steps to jumpstart your corporate Twitter account by moving friends and followers from other accounts
If you’re using multiple Twitter accounts, you don’t have to start each one from scratch.
6 essential social media tools for your business or organization
If you’re itching to get a handle on this social media thing, and want to open your eyes and ears, there are a few tools we recommend as assets to virtually any organization. I’ve listed these in the order I’d recommend adopting each one.
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