10 ways spam taught us to focus our attention

This entry is part 8 of 39 in the series 40 years online

First seen in 1978, spam has become the vaccine for your attention span. It’s the toxin that has stimulated our immunity system’s defenses. Thanks to spam, we’ve had to find technical, social and personal ways of keeping our eyes on the 22% of e-mail that isn’t pure junk, and to avoid the 78% that is.

Using Twitter to create social media content that boosts SEO

With so many businesses looking to tap the power of social media — and so many experts interested in selling to them — it’s no wonder that headlines like this one flourish across the web. Promise people bottom-line maximizing, brand-leveraging,...