Wanted: a shopping engine that lets me draw the shape I’m looking for — whether it’s a shoe, a shirt or a dress — and then searches the site for items that appear to match my shape.
Internet sages are full of rules about stupid things you should never do. But like most recommendations delivered as inviolable laws, the cardinal Don’ts of life online mostly distract you from Do’s that would be more rewarding. Here are some don’ts I believe in breaking, and some dos you can undertake once you’ve let go of these time- and worry-wasters.
What bake sales once were to PTAs, online storefronts are to today's non-profits. We're used to thinking about participants in non-profit web sites as members or supporters, people we are trying to reach with a message or mobilize around a campaign. But your online community members can also be customers — customers who may be delighted to spend their dollars in a way that supports their values and your work.