Like Twitter is a new media newspaper, Pinterest is a new media glossy magazine. “Pinterest is the next step in the evolution of women’s magazines,” said Alexandra Samuel, Director of the Social and Interactive Media Centre at Emily Carr University. Women’s magazines are all about what women might want to wear or buy. “With Pinterest, you just take the editorial right out and just cut to the chase: what cool stuff do I want to look at or acquire? It’s kind of like the Cliff’s Notes version of reading magazines.”

Source: Opinion: Should you care about Pinterest? | Macworld