Latest publications

Read my latest stories for The Wall Street Journal, Passcode, The Harvard Business Review, JSTOR Daily and more.

Opinion: Should you care about Pinterest? | Macworld

Like Twitter is a new media newspaper, Pinterest is a new media glossy magazine. “Pinterest is the next step in the evolution of women’s magazines,” said Alexandra Samuel, Director of the Social and Interactive Media Centre at Emily Carr University. Women’s magazines...

Using Social Media to Be a Better Leader

Using Social Media to Be a Better Leader

Executives should look at specific social media as a personal toolbox for improving their practice of leadership. Alexandra Samuel shares strategies and tools like Pinterest, MindMeister, Basecamp and OneTask that will yield insights into work and leadership. Source:...

How the Internet made me a better mother

How the Internet made me a better mother

Unlike some full-time working mothers, I’ve never fantasized about staying home with my kids. And yet here I am: close to a full-time working mother in terms of how I spend my hours, but nothing like a full-time working mother in terms of how I spend my days. The most surprising part: I’ve never been happier.

Using Social Media to Be a Better Leader

How kids create security risks — and business opportunities

In today’s Wall Street Journal, I outline the security risks posed by the hacker in your house: the child or teen who may be “borrowing” your credit card to make online purchases, downloading viruses or inadvertently open vulnerabilities in your network. That story...

A family Minecraft policy

A family Minecraft policy

Minecraft has become a global phenomenon because kids love playing it, and parents and educators praise the way it fuels creativity and learning. But we've held off on introducing it to our household because we're concerned about the compulsive behaviour and conflict...