I wanted to send people a direct link to Tivo in my post about our home media server, but Tivo’s refer-a-friend tools don’t include a web badge! If I had a little snippet of code that let me put a trackable link to Tivo into a blog post, I’d be motivated to blog more about Tivo as a way of getting reward points. OK, maybe I blog too much about Tivo anyhow, but when I invite everybody over to our place to watch an ad-free episode of Grey’s Anatomy in HD, timeshifted so we can watch it two hours before it airs in our time zone, they’ll be glad I earned points for my referrals. My point is, making it easy and valuable for bloggers to talk about you is an easy, low-cost way of encourage positive referrals from trusted peers.