Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Put the 0 in 2011: 7 days to Inbox Zero
Review: ThinkGeek TK-421 Bluetooth Keyboard for iPhone
In my gift roundup for Harvard Business Review last week, I wrote that the secret to buying gadget gifts for early adopters is "to surprise us with something so new that it hasn't yet arrived at Best Buy". The item I suggested was a keyboard case for iPhone or iPad,...
A prescription for healthy social media use from the American Medical Association
The American Medical Association has come out with guidelines for how physicians should handle social media, as reported by the association's own news site. These guidelines shed light on the way that social media challenges existing models of medical care and the...
Santa goes to Best Buy
Early adopters are the hardest folks to shop for. As an early adopter married to yet another early adopter, we struggle to find good gifts, since we own every gadget we need, and many we don't. That's why you've got to surprise us with something so new that it hasn't...
Making sense of the Wikileaks backlash
The past week has seen a series of denial-of-service attacks on services like Paypal and Amazon, which have been characterized as a hacker retaliation for how these services have treated Wikileaks. Since I wrote my dissertation on hacktivism -- politically motivated...