Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
How Apple could offer “digital valet” service
I spend a lot of time tweaking my systems. And by a lot, I mean....a lot. Between my Macbook Pro, iPhone, iPad and our two home media servers, I figure that I'm upgrading something every week. Then there's my online system: the widgets I install on my WordPress blog,...
Breaking up affordably
What can you learn from Sprint's fantastic new ad for its mobile billing package? Check it out: Now, the lessons: Do not break up via electronic media. Nobody is interested in hearing about the technical considerations behind a personal, social or business decision...
3 tech alternatives to the lost-and-found
Yesterday Little Sweetie returned home without her retainer. This is the moment we have been dreading for the four months since she got it. While interrogating her about possible locations for said orthodontic appliance, I couldn't help digressing into a conversation...
Learning to live with your lover’s virtual past
William Quincy Belle has a hysterically funny take on Shape's annual sex survey, which (among other things) looks at the impact of technology on our sex lives. Here's my favorite part of his blog post: 72 percent of women admitted in the survey to looking through a...
Ideas for the future of e-books
I enjoyed watching this video by blogger and digg founder Kevin Rose about his wishlist for e-book features. I found Kevin's video via a terrific round-up on social e-books at jjprojects