Tell Stories With Data

Whether you’re looking for clicks and mentions or authority and leads, nothing succeeds like data-driven content. From shareable infographics to in-depth reports, my data journalism helps businesses, non-profits and publications tell the data-driven stories that stand out from the pack.

Your data or mine?

With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.

Data drives conversations

My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.

The right form for your data-driven content

You can use data to power content like:

  • White papers, reports and ebooks that generate media attention and leads
  • Shareable infographics that present new insight
  • Blog posts in an authoritative voice
  • Presentations that make audiences take note
  • Social media shareables like charts or data factoids
Let's tell great stories together.

Data journalism for content marketing

Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.

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Power your content with data

Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Mindful of social media

Mindful of social media

by | Feb 25, 2011 |

Lori Deschene of TinyBuddha has a fantastic post on 10 Mindful Ways to Use Social Media at Tricycle. It's hard to pick just one to share but if I have to... If you propose to tweet, always ask yourself: Is it true? Is it necessary? Is it kind? Sometimes we post...

Two tweaks for your e-mail vendetta auto-responder

Two tweaks for your e-mail vendetta auto-responder

by | Feb 25, 2011 |

Yesterday I set up a vacation responder as part of my e-mail vendetta. If you're thinking of doing the same, you might note a couple of tweaks: I forward multiple e-mail addresses to a single Gmail account. But Gmail's vacation responder doesn't do a good job of...

Tied to technology

Tied to technology

by | Feb 23, 2011 |

My latest toy is an iPod nano watch. It's just a plain old iPod nano, but it slides onto a watch strap specially designed to watch-ify it. I loved it for being red and iSomething and tiny but even so I wasn't particularly sure that it was a wise (read: financially...