Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
10 things to do while waiting for your domain name to propagate
Most of the time the Internet does a very good job of creating the illusion that everything can now be instantaneous. You're on the phone with a colleague on the other side of the world, editing a Google Doc together, and the second you see that typo appear she...
5 steps to create your social media toolkit
Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.
Fixed: Troubleshooting your Thesis upgrade to 1.8 from 1.6
The short version: Has your Thesis site gotten messed up after an upgrade? The problem may be as simple as some lost settings. Use Thesis Design Options to restore them to your previous or preferred choices. It won't take long so you don't need to panic. And don't...
The 5 requirements for a starter social media presence
What are the 5 factors that shape the investment you’re willing to make in social media? I hear about the same key considerations from a lot of people, so I’ve spelled them out as the requirements for the easy to set up, easy to maintain presence I will map out in this series.
