Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
One 40-year-old looks back on the Internet, c. 1971
As I approach my 40th birthday, I look back on 40 years of life online.
Why I’m happy to pay for the New York Times
My latest blog post for the Harvard Business Review is a celebration of the New York Times' new paywall. OK, maybe not a celebration of the paywall itself, but a celebration of the decision to alpha test the paywall on Canadian readers. This news gave me the same rush...
Twitter makes jet lag even more painful
It was 3 in the afternoon, but it could have been 3 in the morning to judge from the exhausted faces of a roomful of entrepreneurs. These entrepreneurs constitute the up-and-coming generation of businesses in Cluj, Romania, and I had just spent the day talking them...
How many e-mail clients do you need?
Jodie Tonita is a lovely person. She is passionate, funny, kind to children and small animals, and an amazing hula-hooper. Unfortunately she was sent by our alien overlords to ensure I never do my actual work. As evidence, check out this message Jodie left on my...
