Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
10 ways spam taught us to focus our attention
First seen in 1978, spam has become the vaccine for your attention span. It’s the toxin that has stimulated our immunity system’s defenses. Thanks to spam, we’ve had to find technical, social and personal ways of keeping our eyes on the 22% of e-mail that isn’t pure junk, and to avoid the 78% that is.
10 ways you can help to build the Internet
You can help to create the Internet without writing a single line of code. You can help create the online world in which you and your children are going to live. This post maps out 10 ways you can help with that important and rewarding work.
Dittos remind us of the pleasures of obsolescence
How my custom URL shortener taught me the 10 principles of tech support
The computer that set the standard for tech support in MY house was invented in 1975. Over the years, I’ve come to see that good tech support makes all the difference between having a great time online, and feeling awful every time you switch on a machine.
Waiting for your life online
1974 was the beginning of the end for waiting, as home computer kits and time-sharing systems started to cut into all those hours waiting for the mainframe. Over the years, we wait less and less, as our computers and Internet connections and smartphones get better and better. But waiting may just be something worth waiting for.