Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

On the dangers of crowdsourced surveillance
My blog post for Harvard Business today looks at the troubling online reaction to last night's riots in Vancouver. Reflecting on the widespread enthusiasm for using social media to track down criminals, I wrote: I don't think we want to live in a society that turns...

8 ways to beat the urgency trap in online communications
In a thoughtful post about The Pitfalls of social media, Aleksandr Voinov writes Social Media exerts pressure on us to do things immediately and respond to everything immediately. I'm not sure about you, but sometimes I like to think things through and discuss it with...

5 signs that you’ve mastered the art of online discretion
I sometimes think that the most useful preparation for my career in social media came not from my academic research into online politics, but rather, my practical experience with electoral politics. Working on the political staff of a senior elected official (the...

The pajama test: An open letter to my Facebook “friends”
A year ago today, this blog post was the turning point in my relationship with Facebook. In my life affair for Twitter I'd pretty much lost sight of how Facebook could possibly be relevant to me. Then I made the decision that Facebook would be my personal space -- the...

11 best practices for managing your social network memberships
Between the Wordpress.com hack, the Honda Canada hack and the Playstation hack, I feel like my favorite online identities have been seriously compromised. Nor am I the only one: the recent attack on PBS servers has also created potential identity risks for PBS...