Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

10 ways to save on roaming charges when traveling with your smartphone
Don’t blow the savings from your budget-conscious vacation on a whopping cell phone bill. These 10 tips will help keep your voice and data costs under control.

10 ways to save on hotels using your smartphone or tablet

Facebook dating: 8 tips for pickup artists (or how to avoid them)
The slender brunette in the airport lounge had just ended a cell phone call when a young man with heavily gelled blonde hair sat down next to her. "Do you have Internet on your phone?" he asked. "I'm trying to find out the weather." "Sorry, I can't get a connection,"...

Creating a visitor’s guide to your home tech setup
One of the joys of living in a multicultural society is the experience of welcoming someone from a different heritage into your home, and introducing them to the various artifacts, practices and beliefs of your own culture. It is in this spirit that we sometimes...
