Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Live blog: Cyber Security in a Wikileaks World
I am at the APSA panel on Cyber Security in a Wikileaks World, which I will be live blogging for the next couple of hours. Tweet me your questions aboutany of the papers (you can download them, or just follow along here) and I will happily ask them when the time...
10 ways to tell the difference between APSA and SWSWi
I am spending this week at the
Anticipating the virtual wedding
Today's Globe & Mail features a story about the "iPad bridesmaid": the woman who attended her friend's wedding via iPad. Since Renee Armstrong couldn't make it the wedding in person, a groomsman carried an iPad to which she was connected via FaceTime (Apple's...
Respecting the billable hour
Can I have $500? One of the interesting things about being a consultant or entrepreneur is that people ask you for that kind of money all the time. I was reminded of this recently while catching up with a friend who (unlike me) is still involved in the daily work of...
An online cure for an unsustainable model of leadership
Jack Layton's death has me thinking back over many years of NDP activism, going back to the very first campaign I ever worked on: Dan Heap's 1984 election campaign, when one of the most tireless presences in the committee room was that of Dan's young constituency...