Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Social media for political scientists: monitoring with iGoogle, Google Reader and Hootsuite
Troubleshooting calendar syncing with Google Calendar, iCal, MobileMe and BusySync
A couple of nights ago I spent an hour cleaning up what I initially alleged to be a problem with Google's calendaring servers, but which closer examination revealed to be a case of user error. And I must reluctantly admit that user was me: in my infinite enthusiasm...
4 ways your computer can help you to protect your time
Feel like email and social media are stealing your time? Great news: your communications technologies can give time back, too. I'm not talking about productivity boosters or clever ways of getting even more work done in even less time. I'm talking about protecting...
Back to school at the juncture of art & social science
Walking through the front doors of Emily Carr today after a few days in political science land was a reawakening to the extraordinary.The gallery by the front doors was bursting with fresh pieces, including something that requires you to put on headphones and look at...
